In the last decade, we have seen new trends emerging rapidly. We have shifted from being a radio generation to an Alexa generation; from television to Netflix; from Walkman to iPod – the list is encouragingly long. Nonetheless, the building material industry has seen its own transformation by embracing innovative products such as PVC/WPC that not only complement the age-old love for wood but also supersede it by setting higher product standards that eliminate the innate shortcomings of wood. In…